Content Ideas for Aestheticians

Having worked with some Aestheticians now, for some time there are some great opportunities to be used when creating your content that go below the surface.

Aesthetics can be tricky to market as there are still a lot of people that are afraid to even book a consultation! Your job is to educate them to help them make the right decision for them (and hopefully that’s booking with you!)

Break down each service and product you provide. Your feed should be 80% educational and 20% sales. So education is paramount as this will transform followers into clients.

Tackle myths that go around about your services and provide information that is clear.

Look at the problems being addressed with your services - think about why your previous clients have had your procedures and work that into some posts as real life examples. Using your clients pain points and solving them for them means that it’s even more likely they will book!

Don’t forget to talk about yourself, your experience and qualifications. These are often very intimate procedures and you need to build up a level of trust.

Show your work! Whether in reels, posts, stories or carousels, people will book based on that and they are posts that get higher engagement compared to other posts.

Be funny, educational and memorable, and be consistent, so when your followers want an aesthetician, you are the one they pick!

Make sure to DM me on Instagram if you have any further questions!

Taryn xx