We are now into the second quarter of the year, so it’s time to get planning.
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Having worked with some Aestheticians now, for some time there are some great opportunities to be used when creating your content that go below the surface.
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Your local clientele is very important to your business. With people now shopping locally and supporting small businesses more than ever before, there is a benefit to showing your business as part of the community.
A great way to start this is to get your business on Google My Business and make sure it is fully visible when people search for keywords relating to your business.
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With Christmas now being one of the last (and perhaps only now) big holiday left to recoup some money from a hard year, you want to start planning your content for December now.
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Your Instagram Highlights are a way for your potential clients to get to know you before getting in contact with you. Its a more passive way of learning about you that can convert clients if you include the right information!
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If you are struggling to come up with ideas for what to post on your social media, i have some great ideas for you.
I worked for a beauty salon/hair salon/laser hair removal group so i had to come up with so many ideas for content - some worked and some didn’t - I am giving you what worked for my client and me!
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This blog will talk about why Scheduling and Batching are your best friends when it comes to social media.
Content planning is such an important way to organise yourself when it comes to social media. It’s good to have plans as far in advance as you can so you can keep your media fresh and keep content coming out.
I have attached a free template at the end of this email to help you get started so stick around!
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As COVD-19 has shown us, there has been a shake up of all business, big and small. Some have folded, some have stay the same, and some have pivoted. While businesses may have a financial and business plan to get them through tough times, a social media contingency plan is missed a lot of the time.
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I wanted to compile a blog on what businesses can do to help support the Black Lives Matter movement - i also have an IGTV video on this on my instagram if you want to watch that too.
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In one of my previous blogs, I talked a little about if social media platforms went away, what would you do?
One of the fundamental things is to make an email list.
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Facebook groups have been growing in importance in the last few years, and as I’ve mentioned in previous blogs, there is a movement towards messenger apps for people, prompting Facebook and Instagram to provide standalone messaging apps.
An offshoot of that is the Facebook Group. You can have a group for pretty much anything - I’m a proud member of the Kath and Kim community and it brightens my day!
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It’s a question that terrifies most Social Media Managers - what if social media went away?
It’s not a foreign concept - platforms die all the time. We are lucky to have a few that stick around and seem to be doing well.
However as a small business, it’s important not to put all your eggs in social media’s basket. You need to be formulating a strategy to direct people to things you own, like your website and mailing list.
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Content marketing allows followers to spend more time looking at your website, instagram, Youtube, blog, etc.
Content marketing is part of the Trust stage of the customer journey (Know Trust Buy) as it can provide education or humour and endear your business to potential customers.
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This is the question I get asked the most as a Social Media Manager/Consultant.
What Social Media should I be on?
In this blog, I will break down the most important platforms to be on, and if you want to stretch to other ones, I will give you any benefits and drawbacks of doing so.
Ideally, you want to have your own website and email marketing list first. This is yours. If social media goes away tomorrow you have your own website to publish content on and a list of people who want to hear from you.
Unfortunately that is an upfront cost that not a lot of people can afford straight away, so I will recommend the two social media platforms you want to be on, and work towards website/email list.
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I am really excited to announce the launch of my Social Media for Beauty Salons guide!
I have worked with hair and beauty salons for a few years and have not only learned more than I thought I would ever know about waxing, but learnt how beauty salons work and their individual needs.
You should be on your social media every day. Now that may scare some of you but in order to build a presence you must nurture your audience and keep up to date.
This only takes a little bit of time, and i have broken it up into tasks so you can work through these easily.
Plus, read to the end where I will attach a FREE printable for you to use and check off!
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You may be spinning your wheels and wondering what can I do as a small business to survive this period of the unknown. Thankfully the government have come out with support for small business, but what are you going to do until June? There are SO many things you can do as a business and I have some tips to get you started.
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Lets get real - it’s hard to work from home. Endless distractions, the fridge calling out to you, and housework needing done. Not to mention kids and pets! So I have compiled a non exhaustive list on how to work from home and get the most out of this time.
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